The Seven Seeds company, which is developing an online supermarket of garden and dacha products and its own production of garden tools, has launched a network of offline stores in Moscow thanks to investments from Tiltech Capital. This was reported to RB.RU by a representative of the fund.
The transaction was carried out in early 2023, the amount of the investment was not disclosed.
Before the launch of offline stores, Seven Seeds was presented online or in third-party chain stores.
The first round of investments was enough to launch four stores of the new chain. According to the calculations of the general director of Infoline Analytics, Mikhail Burmistrov, the cost of everything could be around 60-70 million rubles, writes Vedomosti.
Representatives of the parties told the publication that the chain, with money from Tiltech Capital, will open at least 30 offline stores in Moscow, the Moscow region and neighboring regions.
According to Burmistrov’s calculations, opening the 30 stores will cost the company between 450 and 525 million rubles. It is not reported when the second round of investments will be made.
- Tiltech Capital was created in 2017 by the founder of the Vkusville chain, Andrei Krivenko, the chairman of the board of directors of the fish and seafood producer Agama Group of Companies, Yuri Alasheev, and the owner of the Khimrar company, Andrei Ivashchenko. You can view the fund’s investments by following the link.
- “Seven Seeds” was founded in 2017 and sells gardening equipment and tools, irrigation and plant protection products, seeds and fertilizers. It owns the production of garden tools and battery equipment under the Zema and Solntse Sad brands. The network belongs to Fedor Shiryaev and Roman Polishchuk.
Author:
Anastasia Marina
Source: RB

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