The study found that such warnings could reduce meat cravings in 7.4-10% of survey respondents, and warnings about the health, climate and pandemic risks of eating meat were just as effective.
The experiment involved 1,000 people choosing between meat, fish, vegetarian and vegan versions of the same dish, such as burgers or pasta.
Under the meat version of the meal, participants in the experimental group were shown warning labels and images about the health and environmental effects of meat consumption. Participants then answered questions about their meat consumption and their desire and intention to reduce their consumption.
The researchers hope their study will help further explore the potential of warning labels as a means to systematically reduce meat consumption.
Source: Ferra
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