We had one of the most memorable Apple events yesterday. 8 new devices launched in less than 2 hours. However, something happened that we’ve never seen before. Not only has the price of the new iPhone 14 increased, no old iPhone has been droppedsomething common every year.

After unveiling the Apple Watch Ultra, Apple Watch Series 8, Apple Watch SE 2, and AirPods Pro 2, as well as the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max, Apple reorganized its catalog extraction devices, but iPhone price dropped.

iPhone 12 and iPhone 13 did not drop in price after the release of the iPhone 14

iPhone 13 and iPhone 12 still come at the same price

The usual strategy that Apple has followed every year for a long time, Organize your iPhones on a price ladder. Apple doesn’t release mid-range or low-end iPhones, it just lowers the price of iPhones compared to previous years.

Climbing the price ladder when a new iPhone is released, taking previous iPhones down a notch. This is something that has been going on for years now.

iPhone 14 has positioned themselves on a higher rung, raise the price between 100 and 200 eurosand this made previous iPhones still on sale, The price of iPhone 13, iPhone 13 mini and iPhone 12 has not dropped After the arrival of new models. These continue to be sold for exactly the same price: 909 euros for the iPhone 13 and 809 euros for the iPhone 13 mini and iPhone 12.

Interestingly, this pricing policy is not the same in the United States. There the price of the new iPhone 14 did not increase, and previous models fell as usual. which shows this the problem is in the dollar-euro exchange ratewent from 1-1.20 to current 1-1. That is, the euro is currently worth the same as the dollar, and this does not benefit the price of Apple devices in Europe.

The situation around the world has impacted iPhone prices like never before, with new models getting a huge price increase and a maintenance we’ve never seen before on previous models. Of course, it’s not all bad news. If you have an iPhone 12 or iPhone 13 that hasn’t officially dropped in price, you can sell them for a higher price. not so undervalued.