Marketplace Megamarket announced the launch of a new feature.
Now all users can search for clothes, shoes and accessories using photos. The search is based on computer vision technology based on the Layer platform from Sber. The neural network studied for more than a year and a half – during this time, millions of photographs from fashion magazines, designer shows and photo shoots passed through it.
We can say that photo search is becoming a kind of standard in the Fashion category. With its help, you can find both wardrobe items and put together a full-fledged look – for example, in a popular style, the image of your favorite star, or a specific model from a show. So, you can take photos from a fashion magazine and in a few moments select the most similar products – put them in your cart and order. The accuracy of the technology is very high – according to testing data, accuracy reaches 98%.
Since the neural network was trained on a variety of photographs, the background does not matter – it could even be a simple photo of a person on the street or among good attributes for a photo shoot. It is worth considering that if you need to find a specific accessory, for example, glasses or a bag, then it is better to choose photos where they are fully in the frame and at high magnification, otherwise the neural network will select all the things with the photo as a recommendation.
— Igor Rozhkov, Marketing Director of Megamarket
The technology used in the marketplace can determine not only clothing, but also the gender and age of a person from a photo. This implementation in Layer is based on the visual transformer of the MiVOLO model. It allows you to get more accurate recommendations.
Download and receive several options for pink jackets with a set of jeans
That is, for example, “neuronka” will not offer children’s clothing to adults. She prefers age even if there are no faces in the frame or the model has her back to the camera.
You can upload photo images in jpg, jpeg and png resolutions in the search, and there are no restrictions on public photographs. Issuance occurs based on the greatest match. All products can be filtered by category.
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
