Sales of the brand that replaced Duracell have begun in Russia. By the end of 2023, Opticell plans to produce more than 20 million batteries. Duracell announced its withdrawal from the Russian market in April.
Sales of Opticell batteries have officially started in Russia. The brand will fill a niche in the Russian market left vacant after the departure of Duracell and Energizer, the company said in a statement.
“The hero of the Opticell brand is the bear. Energetic and strong, ready for any challenge. The Opticell bear took over from the pink bunny that left Russia,” said Yuri Korotaev, CEO of Impulse LLC (owner of the Opticell brand).
Photo: screenshot of the window display at the Ozon market
Opticell produces batteries of sizes AA, AAA, C, D, 9V, CR2032. The company’s products are presented in large retail chains and markets. Opticell plans to produce more than 20 million batteries before the end of the year.
Duracell announced its withdrawal from the Russian market in April 2023. Impulse LLC CEO Yuri Korotaev was the head of Duracell Russia. According to the Unified State Register of Legal Entities, he now heads Impulse LLC, which was registered in July 2023.
The Ministry of Industry and Commerce previously stated that Opticell is a national project and has no relationship with the American Duracell.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
