The Realweb advertising agency, acquired by Qiwi at the end of 2022, has updated its corporate identity. A representative of the company informed RB.RU about this. The previous visual style no longer reflected the team’s image.
Realweb’s internal team was tasked with updating the identity and visual style.
In the logo, the company abandoned the compass icon, which had been in the corporate style for more than 10 years, leaving only an allusion to it in the beveled lines in the outline of two letters.
The emphasis shifted to the name, the descriptor “agency” was added, which compositionally complements the logo.
Previously, various spellings were used in relation to the agency in Cyrillic and Latin: “Rialweb”, RealWeb, as well as the abbreviation RW. As part of the rebrand, the company unified the name, leaving a unique and exclusive spelling: Realweb.
In typography, the Eastman font was chosen, which has many variations in thickness and style. The main font is complemented by Foglihten to create unusual combinations and place semantic accents.
The color palette has been perfected, based on the previous range (shades of blue and violet); It is now more contrasting and expressive, expanded with complex gradients and additional complementary tones to create accents.
Realweb was founded in 1998 and is part of the Qiwi financial service. The latter bought the agency at the end of 2022 to enter the Russian advertising market.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
