Emojis with fire symbols are the most common in emails from Russian companies, according to an analysis by Unisender service, which examined more than 3 billion messages. Approximately 10.2% of emails contain this character. Lightning comes second (4.5%) and gift visuals come third (3.4%). The spark-shaped emoji and the emoticon with a heart instead of an eye are also in the top 5.
Interestingly, the popularity of emojis varies by city. For example, in Moscow the “Excellent” sign is not located at the top. Other cities also have their own preferences. For example, St. In St. Petersburg, the lineup includes a globe, a megaphone and a book. In addition to the downward pointing hand emoji, the emoticon with a lightning bolt, a red button and a scared face stands out in Samara.
It was also found that the choice of emoji depends on the company’s field of activity. For example, the black heart emoji is frequently used in e-commerce, the academic hat in education, the palm tree in tourism, the football ball and the running person in sports, and the money bag emoji in marketing e-mails.
Source: Ferra
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