Yandex.Market has given marketplace sellers free access to statistics on customers’ search queries, the company announced. It is designed like “Wordstat”, a tool that displays query statistics in Yandex search.
With the market report, you can check the popularity of specific queries and see the most frequently asked queries on the site as a whole and across different product categories.
The tool is expected to allow the seller to evaluate the demand for products, predict the number of impressions and clicks on them and understand what other products to add to their assortment.
With Market’s Wordstat, you can also more accurately fill in product features and see which of them buyers consider key. This will allow you to raise the seller’s offer in the service’s search results.
Market also previously introduced the Competitive Position tool, which allows sellers to evaluate their share of total service sales and compare their own performance with that of the competition.
In September, the marketplace added the ability to select your favorite product categories and receive cashback Plus points for purchasing them.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
