The Russian app store RuStore has launched new features for developers, which are expected to increase the number of downloads: app creators will now be able to upload videos, test payments and announce events. A RuStore representative reported this to RB.RU.
Therefore, a new feature format has appeared in the app store: in-game events. In the “Interesting” section, banners will be published announcing the event by the developers, indicating the date, description and link to the application.
It is noted that this will attract additional attention of users and increase the number of downloads and payments on applications and games.
Another way to increase conversion is to upload videos to the app card. When publishing an app, developers can add a link to a video from any popular video hosting site; It will be shown to users on the app card in the section with screenshots.
To check in-app purchases using test bank cards, Sandbox will be launched. The update will allow you to test the payment integration without the need to make real money transactions. Developers will be able to switch between real and trial purchases at any time.
RuStore also announced the possibility of downloading applications in Android App Bundle (AAB) format. This format takes into account the capabilities of the smartphone and automatically adapts to the device. For developers, this will make it easier to publish and manage the application on RuStore, and users will be able to download content faster, since the size of the applications will be smaller.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
