Megafon has started selling 12 categories of mobile electronics under its Stellarway brand, the company said in a statement. The aftermarket is new for the telecom operator.
Under the Stellarway brand, Megafon will produce more than 100 products in all popular categories: this includes protective glass, batteries, wired and wireless headphones, adapters, audio and data cables, mains and car chargers, wired headphones. Wireless chargers for Apple Watch and MagSafe cases will also be on sale.
Now you can buy protective glasses, fast charging devices and cases from the new brand through the operator’s online store. Until the end of January 2024, all categories of new products will be available in the showrooms of the combined retail network of Megafon and Yota and in the online store.
The development and supply of Stellarway accessories is carried out by a subsidiary of the operator Revo Charge.
According to Megafon forecasts, by the end of 2024 Stellarway products will account for up to half of sales of all accessories in the combined retail network. The launch of its own brand will boost accessories sales by approximately a quarter (25%) over the next year.
As previously reported, Megafon also planned to expand the line of push-button phones under its Fontel brand by the end of 2023. The operator will begin selling six new models of push-button phones.
Author:
Anastasia Marina
Source: RB
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