The Russian carsharing company “Delimobil” decided to support local entrepreneurs and launched the “Cars with Purpose” project. Sales representatives will be able to place their advertisements on company vehicles for free. This was reported to RB.RU by the company’s press service.
When starting the Delimobil project, he himself selected local brands in the cities where carsharing operates, developed creative advertising for them and placed it on their cars. They can be found on the streets of Moscow, St. Petersburg, Tula, Kazan, Rostov-on-Don, Novosibirsk, Yekaterinburg and Nizhny Novgorod.
Brands participating in the first stage will offer car-sharing users a discount on their products and place meaningful samples in cars. For example, in Moscow, several random users of the service will be able to find tea from Nitka, the keepers of Russian tea tradition; in St. Petersburg, lip balm from the organic cosmetics brand Human Being; in Yekaterinburg, handmade soap products from Superma.
Those who wish to participate in the next stage can apply on the project website until December 31, 2023. Delimobil will carry out the second stage of the program if there are enough applications and will announce the participants in March 2024.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
