The ready-made food delivery service “Reception” from the creators of Grow Food has reached nine new cities in Russia: Nizhny Novgorod, Kazan, Samara, Tver, Vladimir, Ryazan, Kaluga, Tula, Yaroslavl. This was reported to RB.RU by a representative of Grow Food.
“It took about two months to open the first regional city, Nizhny Novgorod, and one month to open Kazan. On average, launching a service in the region costs 1.5 to 2 million rubles,” Priem CEO Alexander Filatov was quoted as saying in the press service.
“Preim” positions itself as a “low-cost airline”: a subscription for a month of food with delivery every three days costs 9.9 thousand rubles.
The brand optimizes processes through automation, robotization and the absence of intermediate links in the production chain. All products entering the factory kitchen are controlled using special equipment. Prepared dishes are packaged without human intervention.
According to Filatov, the growth in demand for ready-made food in regional cities is high: 60% of the potential target audience is located outside St. Petersburg and Moscow, where the service already operates.
According to the company’s own data, more than 8,000 people currently request “Reception” on a regular basis.
- In 2022, the founders of the food delivery service Grow Food, Daniel Galper and Pavel Paskar, launched the “Reception” service in Moscow, the Moscow region, St. Petersburg and the Leningrad region.
- The revenue of GF Trade LLC (both Grow Food and Priem operate under this legal entity), according to the Kontur.Focus system, amounted to almost 3.1 billion rubles at the end of 2022 against 2.8 billion rubles in 2021, net profit – 37 million rubles.
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.