MTS has launched an open beta test of the new user video platform NUUM.
NUUM allows you to stream, download and view videos in horizontal and vertical formats. The service is available in web versions for desktops and mobile devices on the website, App Store and Google Play.
Already, popular bloggers and media personalities are uploading their content to NUUM: Andrey Smelyansky (Toxi$), Maria Minogarova, Yulia Koval, Alexander Paradeev (Paradeevich), Eldos Almazov, Nikolay Drozdov and many others.
According to our research, the user-generated content market is increasing every year by 50-70%; with further restrictions and lack of monetization on foreign platforms, we see prospects in this direction. Now our key task is to make the platform user-friendly. In 2024, we will present an advertising model and monetization scheme for content creators, but now we have opened the possibility of financial support for authors through donations.
— Head of NUUM Natalya Bratchikova
During beta testing, the service team wants to refine a key function together with users and create a product that meets the necessary requirements. Updates based on feedback will be released in 2-3 weeks.
The platform will be integrated with key services: MTS ID, MTS Pay, MTS Marketer, MTS Big Data, CloudMTS and others.
You can take part in testing on the NUUM website or in applications on iOS and Android. A full launch is planned for 2024.
Source: Iphones RU
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