Streams is starting to get back on track. After months of decline, social network Meta He made a breakthrough and managed to surpass X (Twitter) in downloads on the App Store and Google Play. The comeback comes at a pivotal time for Mark Zuckerberg and company, which is benefiting from the crisis Twitter experienced following an exodus of advertisers.
In accordance with TechCrunchStreams recorded 41 million downloads in the last week, and X only received 27 million. Meta took advantage of Instagram’s growth in India and achieved 9.2 million new downloads in the country. The numbers represent a breath of fresh air for technologywhich faces the difficult task of retaining its users.
On the other hand, X had a decline in this area. The social network is suffering from the effects of the name change as users continue to search for Twitter in app stores. The clearest evidence of this phenomenon is Twitter Lite, which grew by 350% after Musk and company abandoned the original name.
Despite the numbers that Elon Musk and Linda Yaccarino tout on their profiles, the truth is that Twitter has witnessed decrease in the percentage of active users. A Mobile Dev Memo report published in August revealed that Twitter dropped several positions in the Top 50 during the week that became X.
Apptopia’s latest analysis gives a glimpse of what we might see in the coming months. Threads is preparing to launch in Europe, so downloads will increase significantly.
Europe will be key to accelerating flow growth
Report Wall Street Magazine guarantees that The threads will arrive in Spain and other European countries in the coming days.. After months of anticipation, the Meta social network will debut with new options implemented in recent months, such as a chronological feed or a post editing feature. Users will also receive adjustments to comply with European Union data protection regulations.
With the upcoming launch in Europe, Threads there will be a second chance to prove yourself and attract new audiences. Although the app broke records and reached 100 million downloads in just a few weeks, Meta had trouble retaining users.
The first version of the Threads app lacked basic features like sorting your feed to only see the people you follow. On top of this, its integration with Instagram resulted in the algorithm empowering millions of influencers and content creators, which immediately caused irritation.
Streams made adjustments on the fly and The current version has the basics to compete with X.. Mark Zuckerberg has set his sights on turning it into a 1 billion user platform like Facebook, Messenger or WhatsApp. The head of the Meta knows that the path is long, and will try to take advantage of every failure of his opponent to attract more followers.
Source: Hiper Textual
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
