Come to the Trends: Instagram reveals the main trends of 2024

Instagram launched ‘Vem na Trend 2024’ last Monday in partnership with WGSN (4). Research It showcases next year’s trends for Generation Z on the platform.

In addition to predicting what the generation will consume in 2024, the report, based on a survey of young people aged 16-24 in Brazil, the United States, England, India and South Korea, also quotes Barbie:sunflower seed One of the most important events of 2023.

The research includes an excerpt regarding the use of social networks. for 2024, teens and young adults want to prioritize meaningful connections. It is worth noting that they try to use the platforms to stay in touch with their friends and relatives.

This approach is done by sending memes and Reels as well as liking posts in the feed. Following the trends placed second overall but won the gold medal among the Brazilians. In fact, in Brazil, 42% of Gen Zers evaluate others’ interest in memes to analyze connection.

Instagram also serves teens to express romantic interest, like Stories, add them to their close friends list, and tag them in posts. In fact, for 28% of them, following someone else on a social network is the first step in meeting someone new.

Once again, Brazilians are taking the lead by being the bravest in responding to ‘love’ Stories. Moreover, they are the first to delete posts with ex-lovers after the end of the relationship.

Fashion and beauty on Instagram

In terms of fashion and beauty, Generation Z plans to buy fewer clothes, support local businesses, and buy second-hand items. They also they want to wear clothes with a more modest, vintage, economical or heritage style and more sustainable, they want to repeat the look.

The group stated: The most important beauty tip they learned on social media was a new hairstyleThen skin care is done.

Shaved eyebrows are out of fashion. Perfumes come into play as young people try to discover which scent suits them best.

Lifestyle and Celebrities on Instagram

The research also covered other sectors such as Lifestyle and Celebrities. In the first, Generation Z sees 2024 as the age of growth. They want to focus on self-improvement and personal development, but they also wish them luck and hope they can be themselves next year.

Maintaining their health with regular exercise and healthy nutrition is also included in the target list of young people. Traveling and exploring a career path are also part of 2024 ideas.

The generation interviewed regarding celebrities admitted the following: He uses Instagram to interact with celebrities. Also at the top of the list, 68.3% of Brazilians have already sent direct messages to celebrities.

Three-quarters of Generation Z are part of a fandom (fan group) of a TV show, band or singer, and video games.

Gastronomy and Activism

Finally, the ‘Vem na Trend 2024’ survey asked the group up to 24 years old questions about gastronomy and activism. Next year, Generation Z wants to try new foods and ingredients. There are also people who consider looking for vegan products, with a total of 45%.The rate of those who want to try plant-based meat is 42%.

The question in the last question is “What do you believe is the best way to make change?” was. Young people are evenly divided among those who believe in the power of voting and the group focusing on ‘activism on social media’.