It’s often said, wherever you go… do what you see. And that seems to be what’s happening on streaming platforms. The rest are slowly following the same path, as it has been leaked that Netflix plans to start a cheap rate with advertising. AppleTV+ seemed immune to it, but things will soon change.
this costs it is increasingly necessary for companies to purchase content or develop it themselves. This makes the situation unsustainable for some, and one way to fix it is to maximize your income from what you already have. And here, the advent of advertising fits like a glove. This, yes, breaks what is expected of a streaming service: it doesn’t bother you ads where you watch TV series or movies. But of course market rules.
Apple TV+ will negotiate the arrival of ads
As stated in the information source, the Cupertino company has already negotiated with different media agencies to exclusively sell advertising promotion in its content. In command of operations, at least for now, Todd TeresaWho is Apple’s head of advertising? If approved, everything is clear: ads will come to Apple TV +, yes or yes.
Obviously, shape unknown If the North American firm had shown ads before and after each content, similar to what happened with Movistar Plus+, or something worse: they would be shown in the middle of an episode or movie. But the thing is, promotion is coming, and we should not forget that Apple already has experience in this regard, because MBL, which it owns the rights to, shows its own ads in broadcasts. So, there is already experience in this matter.
On the other hand, it is unknown if a new cheaper subscription with ads will be launched or if it will be added to the existing one by default, so there will be no way to avoid ads no matter how eager you are. pay. Therefore, we will have to wait early 2023 then it is stated that those coming from Cupertino the change of procedure will be announced on the video streaming platform.
A curious and very relevant fact
It should be noted that the company bought the rights. Major League Football for the next 10 years, and of course, the investment was significant. It’s not strange to think that you want to put ads on Apple TV+ in this way. amortize spending—which makes sense—because current revenues stand nowhere for either this or any other company in the market segment in question.
Source: Cincodias Elpais
