Retailer “Magnit” may expand the format of “Magnit Near” ultra-convenience stores. At the beginning of September, the retailer opened several such test points. In the near future, the chain will launch several more such establishments and in 2024, based on tests, will decide on further expansion, according to the company’s website.
This format is characterized by its small size of 60-80 m2. In classic convenience stores, the average surface area is 350 m2.
If the format continues to develop successfully, the locations will mainly be residential areas. The assortment of these points of sale will include between 1.3 and 1.6 thousand items. Almost a third of them will be groceries, beverages, coffee and tea, frozen semi-finished products and confectionery products.
In addition, “Magnit Ryadom” will offer fresh fruits and vegetables, baked goods and not frozen meat.
According to Magnit’s director of strategy, investment and business development, Andrey Bodrov, the small store area and relatively low launch costs will allow the format to expand in a short time.
Magnit is actively testing several projects. In October, the retailer announced the start of fast food sales in convenience stores. In the busiest supermarkets in Moscow and St. Petersburg, the chain offers sandwiches, potatoes, cheese sticks, chicken strips, wings and other products for a quick snack.
Author:
Natalia Gormaleva
Source: RB
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