The Telegram partner talked about the arrival of device targeting and personal links to join the channel.

Pavel Durov’s messenger reportedly decided to launch a number of new features in December after discussions with direct partners.

Device targeting

Using this function you can adapt campaigns to user devices: both for the operating system (iOS, Android) and for the mobile or desktop version. This will ensure greater coverage of the target audience.

Intersection of interests (themes)

Now, when you select two or more user interests, a new field appears in the advertising account. With their help, you can ensure that audiences do not add to each other, but rather work in intersection. Telegram will therefore select channels that are immediately suitable for all selected interests.

As a result, the company will be able to:

• attract users who are subscribed to several topics at once;
• more accurately collect an audience interested in the product;
• get more opportunities to test hypotheses.

Target the audience of specific channels

Now you can select a group of channels and show your ads to their subscribers. It is also possible to exclude impressions for the audience of a certain channel. As a result, the cost of advertising itself and the price of the subscriber will decrease.

Personal links to join the channel.

This update allows you to add a custom link to track traffic for a specific Telegram ad.

Currently, such a link can only lead to one channel; This feature does not work for posts. The update is available for open channels; advertising from closed channels is still prohibited.

Target the audience of a specific channel

In the Telegram Ads advertising account, you can limit Target Users’ impressions on political channels. Therefore, when targeting a specific interest, ads will be shown to users everywhere except in the Policy and Incident channels.

Magnetto.pro is an online marketing agency that specializes in Telegram promotion. Work with Telegram Ads as a direct partner.