According to information published on the SamMobile portal, Dutch consumer advocates accuse the company of artificially inflating TV prices between 2013 and 2018.
The essence of the accusation is that Samsung puts pressure on retailers, prohibiting them from reducing TV prices below the established minimum level.
According to the plaintiffs, this led to buyers overpaying on average around €100 for each device.
The company was fined more than €39 million for these actions in 2021. Two other consumer protection organizations are now seeking compensation for victims through lawsuits.
The situation is gaining momentum due to speculation that other brands may have followed a similar aggressive pricing strategy by increasing TV prices.
Source: Ferra
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