In 2023, the total income of authors using official VKontakte monetization tools increased by 37% year-on-year and amounted to 5.5 billion rubles. The number of users donating to authors increased by 56%. This was reported to RB.RU by the company’s press service.
The number of communities connected to VK Donut has doubled. The most attractive topics for “gratitude” turned out to be: children and parents, creativity, apps and games, k-pop. Over the course of a year, with the help of VK Donut, the authors managed to earn 780 million rubles.
In the spring, VKontakte introduced several new machine learning tools for creating multimedia content. One of them is an application where you can automatically improve video quality, convert a horizontal video into a vertical one, and replace a person using a deepfake.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
