While two years ago 80% of shoppers believed online reviews, this figure has now risen to only 71%, indicating a shift in trust dynamics. The increasing number of fake reviews and the problem of distinguishing them from real ones is making buyers wary.
Industry players, including e-commerce platforms, are being called on to combat the influx of fake reviews. Meanwhile, market leaders such as Wildberries claim they can regain consumer trust in just a year by using AI to weed out fake products.
As the fight against deceptive tactics intensifies, will your next online purchase leave you with genuine satisfaction or the bitter taste of deception?
Source: Ferra
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