Beyond the hype: What to expect from artificial intelligence in 2024

By Andréa Migliori.

For someone who has known artificial intelligence for a long time or has always followed the developments of artificial intelligence, it is very curious to see how the public debate on the subject is going. Although artificial intelligence is already a part of our lives in many ways, there are many expectations and also many fears.

With the mass use of tools such as ChatGPT, MidJourney and others, it is understandable why the topic is so popular. For this very reason, there is a lot of simultaneous talk about what we can expect for next year, and with the speed at which technology advances, many predictions may actually come true.

Top Artificial Intelligence Trends of 2024

Below you can see 5 important points that can make artificial intelligence more widely used in 2024.

1. Optimized communication

Communication is one of the areas most affected by artificial intelligence lately, and now is the time to establish this relationship. As conversational AIs learn more about human languages, their interaction tools will get better.

we can wait Greater clarity in messaging and more opportunities to save time for agents with more complex requests, leaves the simplest tasks to robots. Many segments can benefit from this. For example, in healthcare, it may be possible to improve time-consuming services and automate data collection, medical orders and referrals.

At Workhub, where I serve as CEO, we plan to make artificial intelligence customer service available to HR customers at the beginning of 2024. Many issues can be resolved automatically, giving professionals time to focus on other team issues. Consider companies with thousands of employees, how does artificial intelligence speed up communication in the industry?

2. Improving products and services

Artificial intelligence is being used not only to create new products and services but also to improve existing ones. Technology can help countless businesses sell solutions that are more efficient, agile, cheaper – in short, more competitive.

Social networks themselves are an example of what can be. Already algorithms are creating bubbles on the internet, which is already slowly changing, especially after the success of TikTok, which relies on recommending new content instead of recommending new content. Stick to the 30, 40 accounts you follow and interact with. But we still need to improve further, and I believe artificial intelligence will help with this.

3. Focus on security

More technology means greater data security and vehicle usage. There is still a lack of regulation in many relevant areas as changes are rapid, but this is not just limited to governments: companies and people in general also need to update themselves.

A lot of attention is paid to dangers like data leakage or cross-referencing, and that’s a great thing, but AI brings more pieces to the table. What to do about the risk of people feeling deceived if they don’t know whether a particular interaction or content was created by AI? Or when the AI ​​provides false information and someone follows instructions they shouldn’t?

All of this needs to be discussed, and 2024 will open up the scope for these discussions, including more public discussion about the ethical and security issues of these resources, as well as guidance for people to know how, as we grapple with new mechanisms for identifying artificial intelligences. use them safely; This leads to the next point.

4. Human education

Social changes do not always follow technological advances. Even if most people have heard of artificial intelligence and even know about ChatGPT, for example, they still do not understand what exactly can be done, what are the benefits of artificial intelligence and its possible risks.

Therefore, the trend of the near future training people to better deal with artificial intelligences. This can come from companies, their teams and customers, or governments. It also means understanding the impacts of technology, including job displacement and potential job loss, which is a hot topic.

After all, many people are afraid, but many people don’t even know what’s going on. It’s like thinking about the first Industrial Revolution or when computers came out and no one understood how they worked. Eventually we all adapted, new jobs were created and society continued.

This is what artificial intelligence does and we need to study and learn. And this needs to go beyond products! Instead of understanding how artificial intelligence actually works, what its fundamentals are, we have become accustomed to knowing the technology only through the products that use it. This is information that needs to be made more comprehensive.

5. Process automation

All trends end here. Process automation will improve communication, products and services, it is something that needs to be understood by humans and will definitely be a part of security devices as well.

Companies gain efficiency and savings when operational activities are automated. Repetitive tasks tend to disappear from human hands. In contrast, humans increasingly need to take on strategic and decision-making roles, including operating AIs.

The truth is that everything that can be automated will be automated. This is good for the ecosystem of every business. For example, when we receive feedback from our customers who are happy to produce intranet content using artificial intelligence in Workhub, no one says they have laid off because of the tool. On the contrary, they were able to reallocate these people or improve the use of their time, resulting in better quality work.

Automation and artificial intelligence will generally continue in line with its main purpose in 2024 and beyond: improve processes, reduce costs and improve experiences. This is what can be expected with more certainty than other predictions.

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*Andréa Migliori, CEO of Workhub, an HRTech providing solutions for enterprise portals, pioneering the segment in incorporating AI into its services