The announcement was made at an event titled ‘Hey Flagship, Meet Periscope’ held in Las Vegas; Here, the company also revealed the details of the flagship camera of the upcoming Realme 12 Pro smartphone.
Realme’s slogan for the last five years has been “Dare to take the leap”, symbolizing the power of everyone to change the world.
The company has now chosen the slogan “Make it Real”, which expands the scope of the brand’s story by offering “real and tangible benefits” to young users.
The changes also affected the company logo. The original design was retained but finer details were added to create a more unified brand image.
The company’s new positioning is “A technology brand that understands young users better.”
This move by Realme aims to strengthen its image and attract a younger audience, emphasizing their commitment to innovation and understanding the needs of young users.
Source: Ferra
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