The share of B2C users accessing goods ordering service sites in Europe and the US increased eightfold in two years: from 0.3% at the beginning of 2022 to 2.4% at the end of 2023 , according to a Tele2 study based on big data analysis.
Analysts examined the behavior of the company’s customers on 11 platforms for ordering products in 2022-2023: Banderolka, Global Mail, SDEK Shopping, Brandly, Evrozakaz, LiteMF, Shipito, Shipshopamerica, Shopfans, Shopotam, Usmall. At the end of 2022, the audience that visited the websites of these services increased by 84%.
In March 2023, a multiple increase in audience was observed: compared to January 2022, it grew 4.3 times, 6 times compared to March 2022 and 2.4 times compared to January 2023. In two years, The number of users has multiplied by eight.
Top 3 services by monthly audience (MAU) at the end of 2023:
- SDEK Purchases
- little
- LiteMF
The majority of the audience for delivery services from abroad are women and men between 35 and 44 years old: a proportion of 17%. Men aged 25 to 34 represent 12% and women 11%. In the 45 to 54 year old category, 12% are women and 11% are men.
Representatives of the age group 55-64 years of both sexes are less interested in these services: the share of these users is 5%. Men between 18 and 24 years old among users of cargo services represent 4% and women, 3%.
Author:
Anastasia Marina
Source: RB
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