Artem Goldman’s Wonder Family (formerly Elixir Family) ecosystem, which allows entrepreneurs to enter the US market through sales on Amazon, has attracted investments of $500,000 from SDEK founder Leonid Goldort and other business angels.
“We opened an office in San Francisco and started developing artificial intelligence that can launch and manage e-commerce businesses without human intervention. The round closed in early January,” Goldman told RB.RU.
A total of five investors, both existing and new, participated in the round. In addition to Goldort, Wonder Family named Alexander Pyatigorsky among the new investors (work experience as vice president of Otkrytie bank, similar position at Disney, etc.). The company’s valuation is not disclosed.
Wonder Family helps Russian-speaking entrepreneurs enter the global e-commerce market by developing products for sale and participating in marketing promotions. On Amazon, the company sells eye patches, a mask, and two foot masks.
The company plans to launch TikTok Shop in February and is also fielding collaboration requests from brick-and-mortar retailers in the U.S., Goldman said.
According to the company’s own data, revenue in 2023 grew 16 times year-on-year and exceeded $1.5 million: “Our goal, as before, is to launch more than 10 thousand unique and in-demand products by 2030. Using AI, we plan do it with a team of no more than 100 people,” Goldman added (the team currently has about 50 specialists).
- In November 2022, Wonder Family (then Elixir Family) raised $500k from Netology co-founder Maxim Spiridonov.
- In June 2023, it was reported that Roman Beloded, a partner at Wonder Family and YellowRocks, was planning to create a $10 million fund to invest in foreign e-commerce startups.
Author:
Anastasia Marina
Source: RB
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