According to analysts, Apple sold approximately 180,000 Vision Pro units in pre-sale

Apple had good results in the first weekend of Vision Pro pre-sales. The company sold “between 160 thousand and 180 thousand units” The use of mixed reality headsets in recent days.

The data comes from analyst Min-Chi Kuo, who usually has hot information about Apple and makes the calculation based on pre-sale stock and estimated delivery time. Kuo predicted that the device would reach a maximum of 80 thousand units at its first launch.

But he appears to have underestimated the reserves. All variants of the device are currently sold out on Apple’s website, with new purchases having an estimated delivery time of up to seven weeks.

Headphones are still considered a “niche product”

Despite positive numbers, Kuo says Apple Vision Pro not considered a possible sales event by the company, even more so when compared to products like the iPhone.

Due to its higher price and more specialized areas of use, the headset should only be purchased by a small portion of the brand’s fans.

The analyst also believes demand may fall rapidly “after the most fanatical customers and urgent users” Reserve your units. According to previous estimates, the company has up to 500 thousand units of stock produced for 2024.

Apple Vision Pro sales officially starts on February 2year 2024 In the United States. Here are the headphones Costs starting from $3,500 – or approximately R$ 17,200 in direct currency conversion.

Although it also sells the device online, the company’s idea is to entice the consumer through a personalized demonstration of the headset in in-person stores, an experience that lasts about 25 minutes.

At the end of the first half of the year, the device is expected to be available in other markets that have not yet been detailed by the company. There is no confirmation yet that it will be sold in Brazil.