Five new domestic brands of laptops and tablets entered the Russian market at once

The import of devices of these brands began only in 2023, the total number of imported devices does not exceed 30 thousand per year.

New Russian brands continue to appear in a context of the departure of large international brands such as HP and Dell, and the volatility of the ruble exchange rate, which has caused an increase in the price of devices that are imported in parallel, he says. Denis Kuskov, CEO of TelecomDaily.

Therefore, the segment has become attractive for companies that previously only produced, for example, household appliances or developed software, says the expert. In particular, on the site Top device Models of televisions, vacuum cleaners and kettles are presented.

Brand Ardor Games They belong to a large DNS retailer in the Far East. Previously, computer mice and gaming chairs were produced under it, says Sergei Vilyanov, an analyst at the Fintech Lab accelerator. In 2023, a little more than 13 thousand laptops of this brand were imported to the Russian Federation, but the model range of Ardor Gaming on the DNS website lists 16 models in the price range from 66 thousand to 154 thousand rubles.

under the brand hello Until now, Depo only produced servers and data storage systems. The only Depo Holo model currently available for sale online is the MC14P4 with a retail price starting from 22 thousand rubles.

Brand Nerpa — a “daughter” of Russian IT integrator OCS. The company’s official website lists three device models.

National brands that managed to enter the market in 2022, for example IRU or ICL, increased their imports by 5-6 times in 2023, up to 18.5 thousand and 22 thousand units, respectively, according to statistics, and import total laptops since – reached 2 million devices abroad.