“Brick by brick”: this is the LEGO success story

LEGO is one of the most famous toy companies in the world. It is likely that each of us had a set of plastic cubes from which we built a wide variety of structures.

At the Danish company, it seems that the most important thing is to be inventive, and it couldn’t be otherwise if the brand’s history itself was forged through ingenuity.

LEGO began as a family-owned carpentry company founded in 1918 in Denmark by Ole Kirk Christiansen.

Due to economic problems, especially the Great Depression, this Danish carpenter was forced to make smaller furniture until 1932, when he devoted himself exclusively to toys.

Four years later, Chistiansen changed the name of his small family business to LEGO, an abbreviation of the Danish term. leg godwhich means “to play well.”

Wooden toys were very well received locally as they were cheaper than traditional metal ones; This was crucial in a fragile scenario such as the one that accompanied The Second World War.

The company took an important step in 1958 when Gottfred, son of Ole Kirk, introduced plastic parts.

Thus, on January 28 of that year, the LEGO Group was officially founded.

At that time, Gottfried improved the design by incorporating hollow tubes into the bottom of the blocks. This way, the toys could fit together better, which contributed to their mass sales.

LEGO: the most famous (and exclusive) designs

Today, LEGO This is an important and widely known company. His projects reached such a level of popularity that they even formed the basis of several films.

Although the original dream of the Chistiansen family was that every child in the world could have one of these games, today this idea has been left behind.

We often see incredible LEGO models released that are just for collectors or fans who are willing to pay top dollar to keep one of them.

For example, the famous version of the Taj Mahal, released in 2008, has 5,922 copies and is considered one of the company’s largest projects.

A slightly smaller model is the Millennium Falcon, released in 2007 with a circulation of 5,195 units; apparently a “toy” intended for Star Wars collectors and fans.

Finally, LEGO surprised last November by unveiling its largest build yet: an impressive version of the Roman Colosseum, featuring 9,036 pieces to assemble.

“At one time, the Roman Colosseum was the largest amphitheater in the world. It is now the largest LEGO set ever created,” notes the toy company’s official website.

At some point in its successful history, the humble dream of carpenter Ole Kirk Christiansen gave way to these ambitious projects with which LEGO continues to make history.