Izvestia reports that in 2023, manufacturers from China, Turkey, Russia and Belarus took first place in the category of the most popular large household appliances.
Thus, among refrigerators in online sales, the most popular brand was Indesit (owned by the Turkish Arcelik) with shares of almost 16%. The second and third places of restrictions were taken by the Belarusian Atlant (9.8%) and the Chinese Hier (9.8%). And in fourth place is Turkish Beko (8%).
In terms of washing machines, the leadership is held by three Candy (15%), followed by Indesit (14%) and Beko (13.5%).
Every fifth cookstove sold online in the Russian Federation in 2023 is a Belarusian Hephaestus. Gorenje products account for 12% of sales. In the microwave oven market, the first places are occupied by Gorenje and BBK from China (11% each).
According to Wildberry, in 2023, compared to 2022 in monetary terms, the first sales of Gefest hobs in Russia increased by almost 170%, Russian Maunfeld – by 31%. Demand for Atlant washing machines increased by 43%, and for Russian Biryusa – by 1000%.
In total, household appliances from China, Turkey and Belarus account for about 40% of sales. [Известия]
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
