In the online store of the Rendez-Vous shoe chain, when placing an order, an offer to buy vegetables and fruits appeared. Shopper’s writes about this.
Buyers can order, for example, onions at 70 rubles per kg, potatoes at 350 rubles per kg, as well as garlic, apples, radishes, cabbages and other vegetables.
The company confirmed to Shopper’s the possibility of adding vegetables and fruits to an order. According to public relations director Marina Bitsadze, the company grows these fruits on its organic farm in the Krasnodar Territory. No herbicides are used and the use of pesticides is strictly controlled.
You can order vegetables and fruits only when you buy them with delivery in Moscow and the region.
The farm in the Krasnodar region has been owned by the company since 2020. It was used to supply food to employee canteens. However, the project was successful and the company began to think about integrating the product into the business.
Since 2022, the retailer has offered its customers vegetables and fruits as gifts when purchasing them in physical stores. Currently, users of the online store buy around 3 thousand packages of agricultural products every week.
Author:
Natalia Gormaleva
Source: RB
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