Tim Cook confirms Apple will unveil generative AI in 2024

Apple will launch productive artificial intelligence (AI) capabilities still in 2024. The person who confirmed the news was the company’s CEO, Tim Cook, during his meeting with investors.

“Looking ahead, we will continue to invest in these and other technologies that will shape the future, including artificial intelligence. We continue to spend tremendous amounts of time and effort. We are excited to share details of our ongoing work in this space later this year“says the CEO.

According to Tim Cook, the company cannot release information at the moment because studies are ongoing. Even if, He cautions that there are features the team is “incredibly excited about.”

“Let me just say There’s a huge opportunity for Apple with generative AI and AI. But I don’t want to go into further detail or get ahead of myself here,” the CEO concluded.

Apple’s rivals have already adopted AI capabilities

Tim Cook confirmed that Apple was working on AI “like ChatGPT” in September 2023, and the executive himself was a big fan of the OpenAI chatbot. However, at that time there was not yet a deadline for the first resources to be made available.

As the months went by, rumors grew that Apple would incorporate smart functions into its Siri personal assistant and native apps for the brand’s operating systems. Examples include iOS on iPhone and macOS on computers.

Apple may already be considered a latecomer in the productive AI market, at least compared to some of its direct competitors. Google and Microsoft already have their own chatbots (Bard and Copilot, respectively), while Samsung announced built-in features on its Galaxy S24 smartphone series.

Although the deadline has not been confirmed, Apple may give concrete news during WWDCA brand conference for developers traditionally held in June.

Cook announced the launch of the functions alongside the release of Apple’s financial report for the first fiscal quarter of 2024. Revenue of US$119.6 billion was recordedThere was a 2 percent growth compared to the same period last year.