Wetaka declares war on Hokas, including insults: “Thanks, chubby”

In one of the most unfortunate episodes of social media discord, Wetaca, a local cookware manufacturer, declared war on streamer Xokas after he compared Wetaca’s cookware to that of his new venture: Knoweats, which does the same business as Wetaca. .

A simple comparison that led to a crossroads tweetswhich is more risky than settled with Wetaca utility manager called “chubby” streamer, something you wouldn’t expect from a company’s public communications. Hokas, who has not held back throughout this entire process, responded to Wetaca.

The streamer accused the company of offering small streamers and influencers food in exchange for fame without paying them a single euro. In fact, he said that the company wanted to launch a campaign with him along the same lines, despite the fact that he is one of the largest streamers in Spain, to which Xokas has always reacted quite politically and correctly, judging by the screenshots of several emails exchanged .

Accusations and insults in the dispute between Hokas and Wetacha

However, the exchange of accusations and insults escalated from a small dispute over a video of Xokas comparing cookware from both Wetaca and Knoweats to accusing each other of lying.

Although in the world of streamers of this type beefhowever, it is a little surprising that the company especially from his public accountenters into a rag with accusations from individuals, with such persistence and so repeatedly, no matter how much he is Hokas and no matter how much he loves polemics.

Hokas responded that, unlike Wetaca, his new venture Knoweats was going to take the opposite path from Wetaca. pay employees to promote the product. I quote Hokas’s latest tweet verbatim: All content creators who work with us, @knoweatsIn addition to getting the best free product, they will ALWAYS get rewarded. And by the way, the only junk I ever had in my freezer was my last Wecaca dish.

Is it acceptable for a company to publicly engage in a discussion of this magnitude with a streamer, no matter how controversial it may be? Only time will tell what consequences this had. for a company like Wetaca or for the business adventure of Xkas.