This finding highlights interesting aspects of consumer behavior in the gaming industry.
Other key findings from the survey include:
- 87% of players think that sales and discounts are decisive when purchasing games.
- 75% believe AAA games are overpriced.
- 68% made in-game purchases.
- 64% of the games were purchased at a discount or as a gift.
- 58% of gamers want to be able to resell their digital games.
This data highlights the significant impact of pricing and marketing strategies on players’ purchasing decisions, as well as the potential interest in innovations such as blockchain integration and the creation of a single gaming profile.
Source: Ferra
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