Lamoda has opened 50 sporting goods retail stores under the Lamoda Sport brand, the company said. The assortment is based on products from Adidas, Puma, Reebok and other world brands.
Chain stores appeared in Moscow, St. Petersburg, Krasnodar, Sochi, Samara, Yekaterinburg, Perm, Ufa and other cities.
The company plans to open approximately 100 Lamoda Sport points in more than 20 cities in Russia until the end of 2024.
“Our ambitious goal is to become the leading omnichannel player in our segment in the coming years. This will allow us to significantly strengthen our position on the market and increase customer loyalty,” Lamoda CEO Maxim Grishakov was quoted as saying in the press service.
The Lamoda Sport chain includes stores of various formats. Lamoda Sport is a multi-brand store of sports clothing and footwear, Lamoda Sport Outlet is sportswear and footwear from past collections at discounted prices, Lamoda Sport Kids is sportswear and footwear for teenagers and children, and Lamoda Sport Urban is for street fans style.
- Lamoda began opening sporting goods retail stores under its own brand Lamoda Sport in December 2023. The online store’s plans to open a network of offline points of sale under its own brand became known in August 2023. It was reported that in In the next three years, it is planned to open about 300 stores and investments in the project will amount to 30 billion rubles.
- Lamoda appeared in 2011 and is now the largest online platform in Russia and the CIS for the sale of products from the field of fashion, beauty and lifestyle. The site contains more than 10 million products from four thousand local and global brands.
Author:
Anastasia Marina
Source: RB
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