ChatGPT owner OpenAI may launch a search engine to rival Google

OpenAI, the artificial intelligence (AI) company responsible for the popular ChatGPT, may be expanding its range of digital services. According to website Informationcompany works internally to create a search engine.

OpenAI’s idea would be to launch an “internet search product”; a search engine will enter the market it currently dominates Google. However, the engine used by the platform will be Microsoft’s rival Bing.

The existence of the tool will be facilitated by the fact that OpenAI and Microsoft are partners, even very close according to market regulatory bodies.

Criticizing Google’s instant search engine

Google’s situation as a search engine remains calm from a marketing perspective. Microsoft’s rival was unable to increase market share even with an initially proprietary implementation of Bing Chat, now known as Copilot.

Despite, The service has been increasingly criticized by users who say they have noticed a deterioration in the display of results when searching. A recent study simulating various searches on the platform found similar results; The increase in low-quality content ranked well.

The problem also applies across generations: Younger users are getting into the habit of performing their own searches on other platforms, such as the social network TikTok.

ChatGPT can benefit from this not only because of its popularity, but also because part of the path has already been determined: The language model of the tool is supported by results obtained from the InternetThis means that it already has content lists on a wide range of topics in its system.

Now, OpenAI has not officially commented on the matter. There are also no details about when the vehicle will be available and whether it will work independently or integrated with the existing service.

But the company’s latest plans show that the idea isn’t tied to just one product; such as the recent launch of an online chatbot store and plans to launch its own chips.