Apple Search Ads: personalized advertising platform comes to Brazil

Apple confirmed this Thursday (22): app store will soon begin showing personalized ads to users in Brazil through the Apple Search Ads platform. Available in the United States and more markets starting in the second half of 2022, the service promises to increase the penetration of applications.

by vehicle, Developers have the opportunity to promote their apps in prominent locations in the official app store iOS, as in the “Today” tab located below the main highlight. The search bar, search results and “Recommendations” and “You might also like” sections are other areas offered by the Cupertino giant.

To attract the user’s attention by making the ads more prominent appear with different colored backgrounds. This also helps separate sponsored content that programmers pay to view from content that appears as organic results.

Besides Brazil Apple Search Ads rolling out to more countries in Latin AmericaIt offers more job opportunities to developers. The source will reach Bolivia, Paraguay, Dominican Republic, Costa Rica, El Salvador, Panama, Honduras and Guatemala.

More visibility and more revenue

According to Big Tech, the arrival of Apple Search Ads in Brazil will give developers the chance to increase their audience and optimize their earnings. The company claims that ads are displayed in the search section Provides twice the exposure to organic resultsIt benefits junior programmers.

A. Up to 60% conversion rate for apps advertised in search results is another advantage provided by the platform. This is because it targets relevant keywords and helps promote apps and games mainly available on the App Store.

Despite the advantages announced by Apple, The platform has received complaints from some developersAs reported by 9to5Mac. They complain about the need to spend on ads to appear prominently in the iOS store and the commission rate the company charges for in-app purchases.