Problem: Apple’s AI already has a codename and is in testing with employees

Apple has begun internal testing of its own generative artificial intelligence (AI) tool. Information taken from the site MacRumorsBased on details provided by anonymous sources with connections to the company.

The name of the resource is Ask (or “Ask” in free translation from English) and is targeted for now just to answer technical questions. It can be used by collaborators for the following purposes: Help support consumers with questions about branded devices.

Now, Ask automatically answers only these specific questionsIt is fueled by Apple’s own knowledge base.

This way it will be possible to ask things like: “The user cannot update their device to iOS 13.7. What can they do?” and wait for the response. The human employee then reviews the content and marks whether it is useful or not, helping to train the AI.

Apple is determined to make its own artificial intelligence

During this initial phase, the team was instructed to try using Ask before other internal procedures to assist the public. The idea is Other sectors of the company are getting personalized versions from chatbot briefly.

In the second step, Apple also needs to offer productive artificial intelligence to consumer use. There is even a possibility that it will be incorporated into Siri, the already traditional personal assistant for the brand’s devices.

The company’s idea is to go after already established brands in the industry, such as Microsoft and Google, with their Copilot and Gemini services respectively. Apple CEO Tim Cook confirmed the service would be announced for this year after first talking about the project in September 2023.

Apple’s artificial intelligence tool may be announced at the event WWDC 2024, an Apple conference traditionally held in June. The event usually features new features on platforms and operating systems such as iOS and macOS.