DigiTimes reports that artificial intelligence features in iOS 18 could revive iPhone sales in China.

Since the beginning of 2024, this group of companies has experienced difficulties in sales due to competition that already has generative artificial intelligence functions. There is also talk in China about the sale of warehouse devices.

Thanks to AI in iOS 18, Cupertino residents will be able to regain lost market share and renew interest in the brand.

In December 2023, Apple decreased revenue in China by 13%; in previous months, it was the leading smartphone brand in the country by shipment volume. But in recent weeks there have been reports of a severe drop in supplies of up to 40%. Chinese consumers believe the choice of artificial intelligence features contradicts Apple’s image as an innovative brand.

Source: Iphones RU

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