CloudPayments analysts named business segments with a higher share of subscription payments. These are non-profit organizations, educational technology and telecommunications; For example, the proportion of subscription donations to charities is 72%.
The subscription payment model is most popular in the telecommunications, educational technology and non-profit segments. This is clear from the results of a study by the CloudPayments payment service.
In the NPO (non-profit organizations) segment, the share of subscription payments in the total volume of payments is 72%. In 2023, the largest number of transactions using the subscription model occurred in May-July.
In the field of online education, the proportion of subscription payments reaches 45%. In 2023, most payments were made in September, October and December; This is also due to annual discounts, analysts noted.
In the telecommunications company segment, 32% of payments are made through subscription. In 2023, the most popular month for paying for subscriptions was January, as some operators increased the cost of their services at the beginning of the year.
Author:
Kirill Bilyk
Source: RB
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