Odnoklassniki has integrated the VK ORD mini-application into the social network, which will allow bloggers and media outlets to seamlessly add a token and tag to posts to comply with the requirements of the advertising law. This is indicated by the OK message.
Authors will be able to quickly tag all types of content (text posts, video materials, moments, etc.) when publishing native advertising on the social network.
To add a token, the author must select “Author Advertising” as OK when creating a post. After this, an applet for tagging ads will open, where you can add an existing token or create one by accessing the VK ORD account.
The operator’s interface also allows you to fill in data on all chain participants, the agreement and other parameters of the advertising campaign.
It should be noted that the internal tool allows making native tags, authors do not have to add additional information in a post or video. The user will see the “Author Advertising” banner and can find information about the advertiser by opening the publication’s side menu.
The functionality was launched in test mode in November 2023. The social network plans to expand its capabilities so that authors can fill out all the information about an advertising campaign without leaving the application, and also generate a token when creating a post.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
