The number of commercial equipment offers on Avito multiplied by 4 in the year

The proportion of new products in the catalog reached 88%.

• The most important subcategories in terms of supply volume on the site were industrial and food equipment, as well as equipment for beauty salons.
• The leaders in terms of growth in the number of offers were medical, commercial and beauty salon equipment.
• The most important subcategories in terms of demand continue to be industrial and commercial equipment, as well as restaurant equipment.
• The number of professional clients (manufacturers, suppliers, distributors, etc.) in the “Equipment and goods for companies” category multiplied by 2.8, reaching more than 3,000.

The growth in demand for the Avito category is explained by two factors: first, buyers need to expand the group of suppliers and look for more attractive offers; Secondly, a new generation of managers comes to management, who are accustomed to using the Internet for purchases, and transfer these habits to business.

“It is becoming normal to choose even complex and expensive equipment on advertising sites. And for small businesses that are always looking for more cost-effective solutions and are not limited by procurement procedure requirements and long approval chains, searching for suppliers on online platforms becomes a convenient and practical solution,” said the manager. of “Business Ready”. and franchises” and “Equipment and goods” for companies” in Avito Ilya Dudkovsky.

In his words, in this context Avito managed to multiply the number of suppliers, manufacturers and distributors of professional equipment and expand the catalog.