Huawei grows as Apple and other companies lose market share in China

The smartphone market in China is in a process of change, with domestic manufacturers gaining ground. That’s one of the results of a new survey by Counterpoint Research assessing the industry’s performance in the first six weeks of 2024.

According to the research, Mobile phone sales in the country decreased by 7 percent compared to the same period last year.. This is no cause for concern, however, as the 2023 numbers were an outlier and now the market is readjusting to traditional volume.

Globally, the mobile phone market performed below expectations last year. This does not exactly represent a crisis in the industry, but a change in public behavior.

A report from the same Counterpoint noted, for example, that consumers are increasingly choosing premium models; These models, which are more expensive per unit and last longer, also reduce the frequency of purchasing a new phone.

Apple fell, Chinese companies rose

The study also determined that: What are the most popular mobile phone brands in China. One once-leading company in particular is in decline: Apple, which has 16% of the local market, but its sales are down 24% from the beginning of last year.

According to the survey, This is due to the general dissatisfaction of the Chinese people with the iPhone 15.a generation in which changes were deemed insignificant enough to justify a purchase.

Other major brands born in China, such as Xiaomi, Oppo and Vivo, which narrowly followed the national leader, also saw a decline in sales.

On the other hand, two Chinese manufacturers showed faster growth. This is the case of Honor, with a 2% increase, and especially Huawei, whose sales increased by 64%..

Huawei, also former owner of HonorBefore the Covid-19 outbreak, it had become the vice leader in the global mobile phone market. However, during this period, he became the target of US accusations of political and corporate espionage.

As a result, it lost access to the Android ecosystem and spent the following years in a restructuring process. Its next device will be the top-of-the-range Huawei P70 with an OLED display and a new chip made by the company itself.