Soul Machines, a company that develops “biodigital people” based on artificial intelligence, and Authentic Brands Group, owner of the rights to use images of world stars, showed the result of their joint work at the South by Southwest technology conference in Austin ( Texas). ) – The Digital Marilyn (“digital Marilyn”)
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60 years after the death of Marilyn Monroe, her digital double came to life on screens, which easily communicates using LLM technologies, in particular ChatGPT 3.5, writes Deadline.
“Digital Marilyn” realistically imitates human facial expressions and communication style of the “original”, and also adapts to the needs of the interlocutor. The average length of a conversation with a Soul Machines digital character is 20 minutes.
This innovation is another step forward in expanding the ability to monetize the popularity of celebrities even after their death. Let us remind you that Authentic Brands Group represents icons such as Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, David Beckham and others.
“Marilyn Monroe remains a timeless icon, inspiring generations with her talent, charisma and lasting legacy,” said Authentic Brands Group Executive Vice President Dana Carpenter.
The company is pleased to collaborate with Soul Machines, whose advanced technologies it believes are ideal for bringing star images to life, without claiming to be a complete substitute. The thing is that in the age of AI we need to take advantage of all the options and let new generations of fans interact with iconic artists and athletes.
“This collaboration demonstrates the transformative power of AI to connect brands and consumers,” agrees Soul Machines CEO and co-founder Greg Cross. — Digital Marilyn is more than nostalgia. “This is a glimpse into the future of exciting interactions.”
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
