At the same time, the main reason for such a significant amount was not the global economic agenda, but the breakdown of the partnership with the famous rapper Kanye West. Adidas and West traded Yeezy co-branded products.
The reason for the termination of the partnership with the rapper was allegedly his anti-Semitic statements, after which Adidas withdrew the entire Yeezy sneaker line from sales in the amount of $ 1.3 billion. Moreover, according to the calculations of Adidas financiers, by breaking away from West, the company lost about 500 million euros in potential income.
Source: Ferra
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