The operator of prepared food corners “Milti” has created its own food ration delivery service. In a separate tab on the website, after calculating the daily calorie content, you can collect ready-made rations for three days. The new service has been available since the beginning of March, writes Kommersant.
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The company in this segment can “take a significant share,” says Olga Pashkova, senior analyst at Data Insight. In her opinion, the company’s production capacity is sufficient. In addition, “Milty” can thus increase “its online sales”, the founder of “Shefmarket”, Sergey Ashin, is sure.
“Milti” will have to invest funds, including in price reduction, says the general director of “Infoline-Analytics” Mikhail Burmistrov. For example, offer consumers to purchase a subscription for a longer period. After all, the operator will have to compete with other manufacturers who already have a loyal customer base and who will also invest in marketing.
Milty is owned by the founder of Russian coupon service Biglion, Oleg Savtsov. In 2022, Milti LLC’s revenue increased by 43% year-on-year to 5.4 billion rubles, and net profit more than tripled to 97 million rubles.
Author:
Karina Pardaeva
Source: RB
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