Yandex Market has added a “Rewards and Club” section to sellers’ personal accounts, in which personal tasks will appear every month, upon completion of which the partner can receive a discount on market services. This is stated in a Market message.
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Possible tasks include selling products from the proposed categories for a certain quantity or from a regional warehouse. If the seller completes the task on time, he will receive a bonus (if the task is not completed, no penalties or restrictions will be applied).
The company stated that the discount on services, such as product placement, “can reach 99%.” The service did not specify what percentage of seller engagement Market expects, only noting that in the testing stage the conversion to engagement and task completion for sellers was “pretty high.”
The market has already implemented similar mechanisms for buyers. Those who complete tasks on the site receive discounts on their purchases and greater cash back with Plus points.
Author:
Anastasia Marina
Source: RB

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