OpenAI will introduce the capabilities of Sora, an artificial intelligence (AI) that can produce high-quality videos, to Hollywood studios next week. The company hopes to form partnerships with producers, media executives and talent agencies and incorporate the middleman into the production development flow.
According to information obtained from sources BloombergOpenAI aims to introduce the entertainment industry’s leading names to the AI video creator.
“OpenAI has a deliberate strategy to work collaboratively with the industry through an iterative deployment process, gradually implementing AI advancements to ensure safe implementation and give people an idea of what is on the horizon,” one of the sources said.
Naturally, this news does not go down well with the artists responsible for the creations and could reignite the debate over the use of AI in studies previously aimed at humans. Since the popularization of generative models, there has been intense fighting (and some lawsuits) between individuals and companies with advanced AIs such as Stable Diffusion, Midjourney, and OpenAI.
Topic talked about in the Hollywood strike
The intentional use of artificial intelligence in filmmaking was also one of the issues discussed during the screenwriters’ and actors’ strike in mid-2023. machines.
When it comes to videos, extras, makeup, camera operators, and a few other professionals are also involved. Therefore, AI Sora can occupy the space previously meant for these people.
copyright issue
There are also discussions regarding copyright infringement by advanced model developers. When asked what material was used to train Sora, an OpenAI executive was confused and did not answer the question.
In a way, copyright infringement can also affect studios responsible for major productions. The contents of movies and TV series can be used to form the basis for other productions based on the results produced by the model.
OpenAI’s Sora model is not currently publicly available, but planned to be released this year.
Source: Tec Mundo
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