Elon Musk will introduce Grok, his AI chatbot, to more users X (Twitter)

Grok, the X (Twitter) chatbot developed by xAI, will be available to more users of the social network starting this week. So announced this Elon Musk through a short publication on the platform. According to the tycoon, the tool “will be activated for all subscribers” of the company. X Premiumwhich was previously known as Twitter Blue.

Let’s keep in mind that access to Grok is, at least for now, limited to those who pay for it. X Premium+, the highest subscription tier, launched at the end of October last year. However, according to the businessman, the situation will soon change.

Once this measure comes into force, those who pay for X Premium, which costs 8 dollars or euros, if they have contracted the web version of ChatGPT without any conditions.” Anyway, Advertising should be taken with a grain of salt..

While access to Grok was exclusive to X Premium+ subscribers upon its launch, not everyone who paid for the service, which costs $16/euro per month, was able to take advantage of it. This was because the availability of the AI ​​chatbot was limited to select areas.

Actually, in the help center of the social network something very interesting is observed. A brief description of what each X (Twitter) subscription level includes, states that Grok is a Premium+ exclusive, and clarifies its limited territorial availability. However, the more detailed description of said plan doesn’t even mention the tool created by xAI.

What does it mean? This is despite the fact that Elon Musk announced the expansion of Grok to X Premium. In fact, it is unknown how many subscribers will be able to use it from day one.. There are also no plans to expand its access to those who pay for Premium+ but are located in countries where the chatbot is not yet enabled.

Elon Musk aims to increase X Premium subscriptions with Grok

The decision that Grok is no longer exclusive to X Premium+ and is also available to regular X Premium users suggests that Elon Musk is trying to use a chatbot to increase subscriptions on social networks. After all, they have become an important part of the company’s revenue, especially after the exodus of advertisers in 2023.

It remains to be seen whether this strategy will be successful, especially now that X (Twitter) is showing signs of stagnation in its core markets. In accordance with NBCNewsThe social network’s usage fell 18% year over year (from February 2023 to February 2024) in the US alone, compared with a 23% drop since Elon Musk took control of the platform.

Grok is one of the tycoon’s big bets in his open confrontation with Sam Altman and OpenAI. In fact, a few days ago, xAI published the source code of its chatbot, fulfilling its promise. Open source. Although efforts to scale AI have proven more challenging than expected. In January, it became known that Musk had turned to Hong Kong and the Middle East with a request to raise $6 billion, which he would allocate to the startup responsible for its development. However, it is unknown whether the negotiations were successful.