HE yahoo announced the acquisition of Artifact, an app that uses it this Tuesday (2). artificial intelligence (AI) to recommend news to users. The platform, which was launched in early 2023 and developed by Instagram’s co-founders Mike Krieger and Kevin Systrom, does not have a sales price announced by the parties.
With the acquisition, AI-based content personalization technology will become part of Yahoo’s services, including the Yahoo News app, among other features. The company’s idea is Leverage the tool to recommend selected news to hundreds of millions of users of your products worldwide.
Created as a news app, Artifact uses artificial intelligence to analyze users’ interests and create a customized feed to ensure Internet users adhere to their preferences. In addition to curation, it also has features that make it easier to access main news, share links, and prevent the spread of clickbait.
“Bringing these capabilities to the Yahoo portfolio accelerates the opportunity to connect users with richer, more personalized content experiences,” the company said in a statement. After purchase confirmation, the technology no longer works as a standalone application and will arrive at Yahoo in the coming months.
App creators will become special consultants
Yahoo’s acquisition of Artifact contains only the technology behind the appThat is, the team that is part of the platform will not be hired by the new owner. Despite this, both Krieger and Systrom will work as “special advisors” to Yahoo, at least initially.
It is worth emphasizing that HEThe service’s co-founders announced the end of Artifact in January, nearing the app’s one-year anniversary. At the time, the duo talked about the difficulty of maintaining continued investment in the project despite the success among the user base, but this has now changed.
“We created an intuitive product experience that users love and offers the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envision. belief in it Connecting people to trusted sources of news and information is more important than ever”, congratulated Systrom.
Source: Tec Mundo
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