Analysts have drawn up an SEO rating of Russian banks’ websites. The calculation was based on several parameters, taking into account the “weight” of the popularity of two key search engines – Yandex and Google. As a result, VTB, Tinkoff and Gazprombank were in the top three.
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Wunder Digital specialists conducted a study and compiled an SEO rating of the websites of Russian banks. RB.RU learned about the results of the study.
Analysts made calculations based on several parameters: site visibility, frequency of requests and position coefficient in search results. Queries about online banking and exchange rates without the words “buy” and “sell” were excluded from the semantics.
The “weight” of search engine popularity was also taken into account. According to Yandex.Radar, for Yandex it was 64%, for Google 36%.
As a result, VTB Bank became the leader in overall search results with a weighted search engine visibility of 45.2%. In second place is Tinkoff Bank, in third place is Gazprombank.
According to the study, 13 out of 30 banks have overall website visibility rates below 1%.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
